I have talked a lot about the importance of a digital marketing strategy to keep your brand top-of-mind, and that we are a digital marketing team here to help you create more demand.

However, it’s possible you still have a few questions about how it works, why your business needs a digital strategy and more.

No worries - the key here is to just ASK!

At this point, I’d say that it’s safe to assume that you already understand the role digital marketing strategy plays in establishing a strong, compelling and consistent brand presence online.

At Ask Marketing, we are dedicated to building, managing and implementing a comprehensive yet tailored digital marketing strategy for your business to support you in navigating towards success.

But how do we exactly do this?

How does Ask Marketing work for you and with you to achieve the results you deserve?

Let me take this opportunity to give you more clarity!

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First, here’s what you can expect from our Digital Marketing Strategy Development

At Ask Marketing, we build a digital marketing strategy that will serve as your marketing function’s bible.

This digital marketing strategy outlines the WHO, WHAT, WHERE, WHY and HOW of your marketing – giving your team a more concrete direction of how to put your business forward online.

Through your bespoke digital marketing strategy that we develop for your business, you’ll also be equipped with:

1. The exact marketing and sales tactics you need – These include the right approach to reach your target customers and achieve all of your commercial business goals. Here, we also highlight the critical priorities you should focus on, as well as some secondary priorities you shouldn’t neglect.
2. The exact changes your website needs for it to convert – Before you panic, let me clarify that this doesn’t mean we require you to re-design your website. Our goal is to provide insights into what you can change or improve further so that your website can get people to take action.
3. The exact pieces of content to be developed in order to fulfil execution tactics – At Ask Marketing, we also provide a complete list of content marketing initiatives you should do to build demand, establish thought leadership and be at the forefront of your industry.‍

To illustrate the power of this, here’s what Daniel Breese from AS White Global said about our digital strategy service.

“Having worked with multiple agencies for over 15+ years, Ask Marketing is the absolute benchmark within the digital marketing consulting space. Their diligence and passion for helping brands succeed is a testament to their work ethic. I only wish I'd met them earlier. If you don't engage with them, you need your head read. Thank you to the Ask Marketing Team for your incredible support.”

Curious? Read the full case study of this client here.

For more information, have a read of Stephanie’s blog - A Complete Breakdown: What to Expect Once You’re Ready to Put Your Digital Marketing Strategy into Action.

In the end, a business that ventures out into the world without a solid digital strategy is like trying to find your way across a room in the dark without a torch.

There are so many marketing options and techniques out there and you need to know which ones to use, at what time and in what way to be successful.

Here’s what Arielle Peters from Two Giraffes has to say about working with us.

I am so happy we engaged with Ask Marketing for our digital marketing strategy plan. It has been such an amazing foundation for our marketing. By doing this, we've been able to now start our website development, plan out what resourcing we want, what channels we want to go after, what that responsibility is going to look like on our own team vs external resources, and of course, the investment that needs to go into it to make it all happen.

“Digital marketing can seem like such a big scary thing and I feel like the Ask Marketing women really know how to narrow it down and structure it out so that you have a plan for the future.”

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What metrics do we use to measure digital strategy results?

If there’s one thing that we believe in at Ask Marketing, it’s that Marketing and Sales teams should be intertwined. They should collaborate closely together to make the sales journey more seamless for your prospects and more efficient for your business.

This is why it’s crucial to have a digital marketing strategy that weaves both marketing and sales together. So, to help you make the most out of your digital marketing strategy and measure the true effectiveness of your pipeline, I’ve listed these key metrics to keep in mind:

1. Initial Lead Call > Proposal Sent CVR
This digital strategy metric focuses on the percentage of initial lead calls your team conducts that end up converting into a proposal being sent.

2. Proposal Sent > Client Won CVR
On the other hand, this second metric refers to the number of proposals being sent that successfully convert the prospect into a client.

3. Total Leads > Client Won CVR
Finally, the last metric measures the number of clients that you have won as a percentage of the total leads that have come into your business.

I’ve explained these metrics more thoroughly in a previous blog - 3 Metrics to Prove Your Sales and Marketing Are Working Synergistically - so have a read if you want to learn more.

In the meantime, here’s another review from Carly Chant of Dexterous Group:

“It has been such a wonderful journey, thus far, working with the Ask Marketing team. From start through every month, they're so organised and on point. They keep us accountable in such a beautifully supportive way. There's no question that you feel uncomfortable to ask.”

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Is Ask Marketing’s Digital Strategy service worth the cost?

All who have been our clients agree that, at Ask Marketing, we give you the best value for your money.

For $9,900 (+ GST), we develop a comprehensive digital marketing strategy that’s customised to your business’ goals and needs. This includes a strategic workshop with your leadership team, plus an analysis of your key competitors and customer interviews.

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Steve Grace, CEO of The Nudge Group, reiterates the value clients like him are getting versus what they’re paying us.

“I think that the things Ask Marketing has added most to The Nudge Group come in two different forms: one is a very intangible thing and another is a very tangible thing.”

He says, “I'll start with the intangible thing - I think this probably had the most impact on me personally. My knowledge of content and digital was literally zero before we started this.

Ask Marketing has not only come on and helped us create a strategy, but they've also explained why we've created that strategy, what outcomes we can expect and what we can continue to do to grow and develop that strategy. And that knowledge to me, even though I'm still not actually executing it myself, has given me a far deeper knowledge of my business and how I can grow it. So that's been massive!”

“For a more tangible perspective, the most recent project (and we've probably done 3 or 4 of them so far!) was our new website. Absolutely incredible experience! I've never really been through that strong storybook UX kind of experience, but Ask Marketing helped us build a website that looked exactly how I envisaged it beforehand which I think is no easy feat for anyone. This has driven up our Google rankings. We've also had clients that we would normally have to go and chase come to us, and the impact it's had on our business development and growth has been second to none. So, I would highly recommend them,” Steve adds.

Since our digital marketing strategy, The Nudge Group has seen a:

• 250% increase in monthly traffic to their site
• 100% increase in monthly conversion metrics on site, including new digital conversion points such as ‘Book a Consult’ submissions, ‘Contact Us’ form submissions, job applications and an increase in average monthly enquiry to activation.

To read the full case study about the Nudge Group, click here.

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With your Digital Marketing Strategy, you’re still in control.

I can assure you that while we, at Ask Marketing, are constantly monitoring your results and keeping your strategy on track, you as the marketing head or business owner will remain the subject matter expert.

What we’re doing is just orchestrating the strategy of how you can take advantage of digital marketing, however, you will still be in control.

‍The experience of PJ van Gyen from Flex proves this:

“I had a whole lot of energy and a whole lot of drive to bring my product to market. But I didn't know which direction to point it and where to channel it. That's where Ali and Steph from Ask Marketing were extremely helpful.”

“They were very transparent, and they helped me to devise a plan and to better understand the process in which I needed to take to bring my product to market. I can't even tell you how many times I have referred back to my Go to Market Strategy to get there throughout this journey.”

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After we developed the strategy, are we still around to support you?

My answer is a big YES!
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We don’t just provide you with a cookie-cutter solution. Our team is constantly within your reach, helping you monitor your progress and evaluate results. We also check what’s working and what’s not, so we can adjust your digital marketing strategy to the evolving needs of your business and the ever-changing expectations of your customers.
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As Stephanie and I always say, we hold ourselves responsible for making your digital marketing strategy a success.

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Barry Berger from Dignity EDR emphasises this:

“In the sessions that followed, they assisted us to put together an excellent plan which we're working on at the moment. They've also introduced us to some of their colleagues who we will work with. And in the coming weeks and months, you will see the result. Thanks again to Ask Marketing.”

So, are you ready to harness the true power of digital marketing today?

To achieve ongoing marketing success, you need someone with overall strategy AND execution in mind (and the expertise to back it all up!).

Fortunately, all you have to do is ASK!

At Ask Marketing, we can take care of all your marketing needs and save you hours of time and energy so that you can focus on growing both your business and revenue.

We equip you with a Decisive Strategy + Effective Execution that brings more demand – today and tomorrow.

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Do you need help with your business’ marketing?

Stop waiting. Start building. Experience success.

As a step-by-step roadmap, our digital marketing strategy bridges the gap between where you are and where you want to be

Book a coffee with me today! Let’s discuss your business and help you navigate the digital marketing landscape towards success.

Let’s harness the power of digital marketing today!

For more great marketing content, connect with our company leaders, Alexandra King and Stephanie King, or follow our Ask Marketing LinkedIn page.