Problem
With long term clients such as LJ Hooker, Ray White and Vic Lake Architects, and work spanning across Australia to Los Angeles, our client required their own digital marketing and brand strategy which reflected their exemplary standard of service and experience.
Being experts in design and simulation, our clients were no stranger to a beautiful aesthetic. We needed to draw from their immaculate portfolio of work, and layer it with our knowledge, skills and experience in digital strategy and user experience.
Solution
The End To End Solution We Delivered:
Stemming from an initial phone call and instant synergies, the RD VIS Directors flew into Sydney for an intensive brand strategy workshop with ask Marketing in our CBD office.
Within this intensive half-day workshop, we achieved the following objectives:
Brand Marketing Objectives
✔ Product statement and vision
✔ Brand core values
✔ Unique selling proposition (USP)
✔ Company strapline
✔ Customer personas
✔ In-depth target market analysis
✔ Website objectives to ensure positive user experience and drive lead generation
Using the key elements taken away from the workshop session, the RD Vis team engaged ask Marketing and our website UX team to design and develop their new site based on agreed strategic pillars.
Website Objectives
✔ A 4-week sprint plan to launch
✔ Clear and succinct copywriting using newly developed branding and tone of voice
✔ User journey mapping
✔ Clear path to conversion
✔ Clear 'how we work' progress
✔ Subtle motion, hover effects and animation
✔ Featured Projects showcase
✔ Google Analytics installation
Check out the new RD VIS website here.
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The Team
Virtual Marketing Managers - ask Marketing
UX Designer and Website Developer - Dan Shepherd @ ask Marketing
Copywriter & Content Producer - Lauren Ryan @ ask Marketing
Photography - Robert Dukes, Director, RD VIS
"Working with ask Marketing is one of the best business decisions I have ever made. They have taken the time to understand the in’s and out’s of our organisation and it has allowed me to get more in touch with where we are and where we need to go.
All I can say is, I wish I had commenced our partnership sooner."
Robert Dukes, Director - RD VIS
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