What is a digital marketing strategy?

The digital marketing strategy we create for you will be your bible for the marketing function of your business: outlining the who, what, where, why and how of marketing.

How does it work?

4 weeks
2 easy steps

Step 1

Strategic workshop with your leadership team. Of course we talk about marketing, however the real purpose of this workshop is about deeply understanding your commercialisation model, business objectives & priority services.

Step 2

Whilst you get back to work, we undertake analysis of your key competitors & customer interviews. You’ll receive a comprehensive digital marketing strategy that offers a step-by-step blueprint to get you from where you are to where you want to be.

3 Reasons why you need a digital marketing strategy?

The right digital marketing strategy is essential if you want to launch effective campaigns as it gives you a roadmap to success.

Your business needs to create demand

Your business has a sales function and you need to book meetings with qualified prospects

Your business needs to convert these people into paying clients

A roadmap to follow

Developed in alignment with a deep understanding of your core commercial outcomes

Stay on track

Qualitative and quantitative goals to keep you on track

Content requirements

Your content requirements - for you need to develop, once-off and ongoing, to fuel the marketing machine

Resourcing plan

Based on who is the best person to execute every component of the marketing function - both internal and external

Website action points

Website conversion points and their hierarchy - in order for the strategy to drive quantifiable goals

Martech needs

Marketing technology requirements - the tools and platforms required to execute the strategy

FAQs

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Still have questions?

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FAQs

Typical questions which our current clients asked us prior to coming on board with Ask Marketing.

If you have any further questions, do not hesitate to contact us on ali@askmarketing.com.au

Will this digital marketing strategy help my sales team?

Yes! In 3 main ways.

Through the right digital marketing plan, you can set your Sales team up for more success by ensuring:

1) More pre-educated and qualified leads
2) Higher conversion rates from sales meetings to the proposal
3) Higher conversion rates from proposal to closed deal – with the potential for repeat business

For more information about this, check out this resource.

As a Professional Services or Consulting Business, do I need a Digital Marketing Strategy?

Yes.

Like every services business, your success relies on your ability to secure clients. To secure clients, you first need to generate demand and then gather high intent leads.

To efficiently gather leads, you first need an effective digital marketing strategy.

No paying clients… no business. For more information on this, check out this resource.

What do I do once my digital strategy is built?

Our team will provide recommendations and support you to: resource within existing/new members of team, partner with us for ongoing execution.

Here is what you can expect when you are ready to put your digital marketing strategy into action.

It’s time for you to Ask Marketing 

So, put simply.

  • Firstly, we develop your digital marketing strategy to navigate towards success. Our team takes the time to understand your commercialisation model, business objectives, priority services, and target audiences to ensure you achieve your critical goals.
  • Then, comes the execution of your digital strategy. We will give you your own dedicated Marketer, fully managed by us (either 1 or 2 days per week), to successfully action your digital marketing activity, so you don't have to lift a finger.