It’s December, and the end of another year is almost here.

Before you know it, you’ll be sipping cocktails by the pool and ringing in the new year with family and friends.

But wait… what about your holiday content marketing? Your audience will still want to see your business’ content while they’re enjoying their time off, right?

Most businesses switch off completely over the new year break, but the reality is that your clients are going to be more active online during the holiday period than at any other time of the year.

Why?

Because they’ll have a lot more time on their hands and nothing to worry about. This will automatically make them far more open to spending a large part of their day browsing content online.

This means it’s important to make sure that you’re still providing content during this period.

• But what sort of holiday content should you be publishing for your clients at this time of the year?
• Not only that, but how do you manage to post this content while still enjoying your own end-of-year break?

Lucky for you, I am going to give you all the answers that you need to optimise your holiday content marketing and ensure the new year starts in your business’ favour.

Let’s get straight into it.

‍

First, here are a couple of tips to help you take care of your content marketing over the break

I know what you’re thinking…

“But I don’t want to do any work over Christmas!”

Don’t worry. With a bit of planning and the right technology, you won’t have to – because you deserve a break just as much as everyone else does.

Here’s how to do it:
‍

1. Prepare your content now

If you want your business to stay active online over the holiday period, you need to plan and prepare your content now. Don’t wait until it’s too late.

This means writing and designing your posts so that they are all ready to go ahead of time.

If you need help organising your posts, try using our free content marketing calendar template.

Once you’ve got all your posts organised, it’s time to…

2. Schedule your content

Gone are the days of having to go online every day just to publish your business content.

With digital marketing solutions such as Hootsuite, Buffer or Later, you can schedule your content for publishing well in advance, allowing you to enjoy your well-earned break by the pool with full confidence that your audience is still seeing your content.

‍

So, what’s the best kind of business content to post over the holiday period?

Remember, your clients and your audience will be in holiday mode. They won’t want to see content that they have to think about or that is not easy to understand.

That’s why you need to tailor your content to cater to their “holiday mindset”.

There are 3 great types of easily digestible content that you can utilise during this period:

1. Softer, more inspiring content, such as motivational pieces, personal development tips or fun trends
2. Key learnings from the year, as well as what lessons you’ll be taking into the new year
3. Predictions on the future of the blended workforce over the coming year

The best part about these kinds of content is that you can still position yourself as a thought leader in your industry while still providing light-hearted material for your relaxed audience to enjoy.

Remember as well, that the more personal and the more engaging your content is, the more people you will have that will want to talk to you about their business and what you can offer them when you return to work next year.

For more, read the 9 Days of Holiday Marketing: A Complete Checklist to Help Your Business Get Ahead This Festive Period.

‍

Finally, don’t forget to start getting organised and planning for 2023

The new year will be here before you know it, so you need to make sure that you’re fully prepared to hit the ground running when you and your team come back in January.

If you haven’t organised your digital marketing strategy for the new year just yet, there’s no better time to get started than right now.

While you’re at it, there are also several simple yet effective marketing tasks that you can do for your business before you finish up that will help to kickstart the new year for your business.

Have a Happy Holidays! See you next year!

‍

Are you looking to start the new year with the right digital marketing strategy?

‍

All you have to do is Ask!

At Ask Digital Marketing, we combine decisive digital strategy and managed marketing execution to help B2B service-based businesses build demand, establish thought leadership and own their industry through digital business marketing.

Stop waiting. Start building. Experience success.

Just get in touch with us and we can discuss your business to help you navigate the digital marketing landscape towards success.

Let’s harness the power of digital marketing today!

For more great marketing content, connect with our company leaders, Alexandra King and Stephanie King, or follow our Ask Marketing LinkedIn page.